A World First: Rare, Unique and Exquisite

After decades of yellow and white gold, it was time for a much-needed bling revival. And what better way to pump up the voltage than with fashion’s most luxurious hue, in nothing less than solid 19K gold.

Created in 2000 by Lee Hwa Jewellery, Purple Gold was born from extensive research. Composed of 80% pure gold and 20% other metals, Purple Gold is a unique alloy strong yet soft enough to be shaped into lasting jewellery pieces. Rare and exquisite, it is an industry breakthrough and is recognized by the World Gold Council as a precious metal.

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Purple Gold